How is a brand name scored?

Four dimensions worth 25 points each: length (shorter is better), memorability (no hyphens, numbers, or all-generic combinations), pronounceability (vowel ratio, consonant clusters), and domain-friendliness (character count, special characters).

Free tool

Brand Name Score Checker

Paste any brand name or domain. Get an instant score on length, memorability, pronounceability, and domain-friendliness, with specific tips to improve it.

Free name scorer

Instant score, no credit card needed.

Enter a brand name or domain

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How the score works

Length (25 pts)

Under 6 characters earns full marks. Over 15 scores near zero, too long to type from memory or fit cleanly in a bio.

Memorability (25 pts)

Hyphens, numbers, and all-common-word combinations are penalised. Names that stick after one hearing score highest.

Pronounceability (25 pts)

Consonant clusters, low vowel ratios, and ambiguous letter patterns are penalised. One-hearing legibility earns full marks.

Domain-friendly (25 pts)

Hyphens, numbers, and excess length reduce how well a name works in a browser bar. Clean names that look right in a URL earn full marks.

Frequently asked questions

What score is good for a brand name?+

70+ is Strong. 85+ is Excellent. Most successful consumer brands score 75-90. Below 55 means structural problems worth fixing.

Does a high score mean the .com is available?+

No. The score rates structural quality, not availability. Use DomainGenius to generate high-scoring names that are also confirmed available.

Can I score a name with spaces?+

Yes, paste it as you imagine it (e.g. "Warm Slice") and the tool treats the combined version as the domain candidate. Spaces are ignored in scoring.

Does capitalisation affect the score?+

No. Names are scored in lowercase, the score is about structure, not presentation.