DomainGenius vs Looka
DomainGenius and Looka get compared often, but they solve adjacent problems. DomainGenius finds a brandable name with an available .com, verified against the live registry. Looka is a logo and brand-identity tool whose free name generator is the top of its funnel. Knowing which problem you are solving tells you which to use.
Quick comparison
| Feature | DomainGenius | Looka |
|---|---|---|
| Primary purpose | Find an available .com name | Design a logo and brand kit |
| Real-time .com availability | Yes, RDAP registry, every result | Yes, in its free name generator |
| Niche-aware naming | Yes, 30+ niches | Style-based, not niche-tuned |
| Brandability score per name | Yes | No |
| Logo and brand identity | No, naming only | Yes, its core product |
| Pricing model | $49 one-time, lifetime | Logo $20 to $65 one-time; Brand Kit $96 to $129 per year |
| Best for | Finding a name you can register today | Designing visuals once you have a name |
They solve adjacent problems, not the same one
The fastest way to choose is to name the job. If your job is "I need a business name with an available .com," that is DomainGenius: it generates brandable names and verifies each against the live .com registry (via RDAP) before showing it, so every result is registrable today. If your job is "I have a name and I need a logo, colors, and brand assets," that is Looka: it turns a name into a designed logo and a brand kit.
Looka does have a free business name generator that can surface domain availability, so there is overlap at the naming step. But Looka is built to move you toward a logo purchase, while DomainGenius is built to maximize available, niche-tuned name options. Many founders end up using both, in sequence: name first, then design.
DomainGenius: an available .com name, fast
DomainGenius solves one problem: get genuinely available .com names in under 30 seconds. You describe your blog, store, or business in a guided quiz; it classifies your niche (from 30+ supported niches) and generates names tuned to it, then verifies every name against the live .com registry before showing results. Each name carries a brandability score, and naming styles (real word, invented, near-word) let you steer the output.
Price: $49 one-time for lifetime access (500 searches). The free tier returns 3 verified-available names per search. There is no recurring fee.
Looka: a logo and brand kit, with a free name generator on top
Looka is an AI logo maker. You enter a name and preferences, and it generates logo concepts you can customize, then sells the assets. Verified pricing (2026): a Basic logo package is $20 one-time (a single PNG), a Premium package is $65 one-time (vector files, color variations, full ownership), the Brand Kit is $96 per year, and the Brand Kit with a website is $129 per year. The two brand-kit tiers are annual subscriptions, not one-time purchases.
Looka also runs a free business name generator that surfaces some domain availability. It is a genuine convenience, but it is the entrance to a logo funnel, not a dedicated naming engine. If logo and brand design is what you actually need, Looka is strong at it.
Which tool should you use?
Use DomainGenius if: you still need a name, you want to see only .coms that are available right now, or you want niche-tuned names with brandability scores and a one-time price. Use Looka if: you already have a name and you want a logo, color palette, and brand assets designed quickly. Many founders use DomainGenius to lock the name and the .com, then Looka to design the brand around it.
One pricing note worth weighing: DomainGenius is a single $49 payment for life, while Looka's brand kit is a recurring annual subscription. For naming alone, the one-time model is usually the better value.
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Frequently asked questions
Does Looka check domain availability?
Looka has a free business name generator that surfaces some .com availability, so you can see whether a suggested name has a free domain. Its paid product, however, is logo and brand-kit design, not naming or domain registration. DomainGenius verifies every generated name against the live .com registry (RDAP) as its core function, so availability checking is the product rather than a funnel feature.
Is Looka free?
Generating and previewing a logo on Looka is free; you pay to download the files. As of 2026, a Basic logo is $20 one-time, a Premium logo is $65 one-time, the Brand Kit is $96 per year, and the Brand Kit with a website is $129 per year. The brand-kit tiers are annual subscriptions.
What is the difference between DomainGenius and Looka?
DomainGenius is a naming tool that finds brandable names with a verified-available .com. Looka is a logo and brand-identity tool that designs visuals from a name you already have. They sit at different steps: name and domain first (DomainGenius), then logo and brand assets (Looka).
Is DomainGenius or Looka better value?
For naming, DomainGenius is usually better value: $49 once, for life, with registry-verified availability built in. Looka is priced for design: a one-time logo fee plus an optional annual brand-kit subscription. If you need both naming and a logo, the honest answer is they are complementary, not substitutes.
Does Looka register the domain for me?
Looka is focused on logo and brand design; it can surface domain availability in its name generator and point you toward registration, but it is not a domain registrar or a dedicated availability tool. To verify a .com against the live registry, use a tool like the DomainGenius brand name checker, then register at any major registrar.
Does DomainGenius design logos?
No. DomainGenius focuses on finding brandable names with an available .com, with a brandability score for each. If you want a logo and brand kit after you have chosen your name, a design-first tool like Looka is built for that step.
Written by the DomainGenius team. Availability data is from our own dataset of brandable name ideas checked against the live .com registry. Tool comparisons reflect publicly available information as of June 2026.