Which Niches Have the Most Available .coms? Data From 6,369 Verified Names
Updated 2026-07-21
The short version
- Across 6,369 brandable names verified against the live .com registry, overall availability was 12.3 percent, but the niche changes everything.
- Tech is the most picked-over space by far: tech-blog names were 2.2 percent available and SaaS names 2.3 percent, versus 20.5 percent for beauty and 17.6 percent for fashion.
- The same subject with different vocabulary changes the odds: mom-blog names (warm, domestic words) were 14.6 percent available while parenting-blog names (advice-flavored words) were 6.4 percent.
- The pattern: niches whose naming vocabulary is small and conventional (SaaS suffixes, tech jargon) are fished out; niches with wide sensory vocabularies (beauty textures, fashion words) still have room.
- Practical rule: your odds are set less by your industry than by the vocabulary you brainstorm from. Borrowing an open niche's vocabulary is a legitimate move.
When founders complain that "everything is taken," they are usually generalizing from their own niche. Our registry data says the niche is doing more work in that sentence than people realize. DomainGenius verifies every name idea it generates against the live .com registry and stores the verdict with the niche it was generated for, which lets us answer a question we have never seen answered with data: are some niches actually harder to name in? The answer is yes, by roughly a factor of ten.
Availability by niche
From our dataset of 6,369 registry-verified brandable names (niches with at least 50 checked names, measured 2026-07-21): SaaS and tech blogs: 2.2 to 2.3 percent available Course businesses: 3.8 to 5.1 percent available Parenting blogs: 6.4 percent Wellness and recipe blogs: 9.6 to 9.7 percent Fitness blogs: 10.7 percent Finance blogs: 12.4 percent Lifestyle blogs: 13.6 percent Mom blogs: 14.6 percent Food blogs: 15.6 percent Etsy printables: 16.3 percent Shopify beauty stores: 17.1 percent Fashion blogs: 17.6 percent Beauty blogs: 20.5 percent Shopify fashion stores: 31.9 percent The spread between the hardest well-sampled niche (tech, 2.2 percent) and the most open (Shopify fashion, 31.9 percent) is roughly fifteen-fold. Where you are naming matters as much as how well you name.
Why tech is the most fished-out space on the internet
The tech numbers deserve their own explanation, because 2 percent is astonishingly low against a 12.3 percent baseline. The cause is vocabulary convergence. Tech naming has hardened into a handful of conventions: the -ly, -ify, and -base suffixes, a small pool of fashionable morphemes (stack, sync, flow, pulse, forge, grid), and short coinages in a narrow phonetic style. Every year, hundreds of thousands of startups, side projects, and hackathon teams brainstorm inside that same small pond, and each of them register-checks (and often registers) the names they find. The pond has been trawled continuously since the mid-2000s. Consumer niches never converged like this. Beauty naming draws on textures, botanicals, light, and feeling; fashion on fabric, cut, and editorial phrasing. Those vocabularies are wide and keep producing fresh combinations, which is exactly what the 17 to 32 percent availability numbers show. Scarcity is not evenly distributed; it pools where the naming conventions are strongest.
The mom-blog vs parenting-blog natural experiment
The most interesting pair in the table is mom blogs (14.6 percent available) versus parenting blogs (6.4 percent), because they are the same subject named from two different vocabularies. Parenting-blog candidates lean on advice-flavored, functional words: parent, raising, guide, tips, milestones. That vocabulary is narrow and heavily registered. Mom-blog candidates lean on warm, domestic, sensory words: nest, hearth, bloom, honey, meadow. That vocabulary is wide, and it composes into far more unclaimed combinations. Same audience, same content, double the naming odds, purely from word choice. This is the cleanest evidence we have for a rule we apply across the whole generator: brainstorm from the feeling vocabulary of your niche, not its functional vocabulary. The functional words were registered by 2010.
What to do with this if you are naming something now
If you are in an open niche, enjoy it: a normal brainstorm plus a registry check will find you options. If you are in a fished-out niche, the data suggests three moves. First, abandon the niche's conventional vocabulary before you abandon anything else: a SaaS product does not have to be named like a SaaS product, and the ones people remember (Notion, Linear, Stripe) mostly are not. Second, borrow vocabulary from open niches: texture, light, domestic, and natural words are underused in tech precisely because everyone is busy fighting over -ify coinages. Third, work from volume: at 2 percent availability you need to check dozens of candidates, which is a job for a generator wired to the registry rather than an evening of manual searches. And whatever the niche, verify at the moment of decision. As our decay study shows, available names get registered out from under slow deciders.
Methodology
The dataset is every name idea our generator has produced, verified against the authoritative .com registry via RDAP and stored with its niche and verdict: 6,369 names across 22 niches at measurement time (2026-07-21), reported here for every niche with at least 50 checked names. One niche (pet blogs) was excluded from the table because its ingestion path stored only available names, which would have shown a meaningless 100 percent rate; the remaining niches record both verdicts. Caveats: these are brandable candidate names in each niche's characteristic styles, not random strings, so the numbers describe the space founders actually search. Niches differ in sample size (50 to 910 names), so treat single-digit differences as noise and the order-of-magnitude differences as the finding. The live version of this table refreshes daily on our data study page.
Frequently asked questions
Which niche has the most available .com domains?
In our registry-verified dataset, consumer style niches lead: Shopify fashion store names were 31.9 percent available, beauty blog names 20.5 percent, and fashion blog names 17.6 percent, versus a 12.3 percent overall baseline across 6,369 names.
Which niche has the fewest available .com domains?
Tech, by a wide margin: tech-blog names were 2.2 percent available and SaaS names 2.3 percent in our dataset, roughly one-sixth of the overall baseline. Tech naming conventions (-ly and -ify suffixes, a small pool of fashionable words) have been continuously picked over for two decades.
Why are tech and SaaS domain names so much harder to find?
Vocabulary convergence. Tech naming settled into a narrow set of suffixes and morphemes, and an enormous number of founders brainstorm inside that same small vocabulary every year. Consumer niches draw on much wider sensory vocabularies, which keep producing unclaimed combinations.
Does this mean I should pick a different niche for my business?
No, it means you should pick a different vocabulary. The mom-vs-parenting comparison in our data shows the same subject doubling its availability by switching from functional words to warm sensory words. Borrowing an open niche's vocabulary for a crowded niche's product is a legitimate and underused move.
How were these numbers measured?
Every name our generator produces is checked against the authoritative .com registry via RDAP and stored with its niche and verdict. We aggregated all niches with at least 50 verified names on 2026-07-21. The live table refreshes daily on our State of Available .com Names page.
By the DomainGenius team. Every figure is an RDAP verdict from the live .com registry across 6,369 names in our first-hand dataset; the aggregate refreshes daily on our live study page.
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